, but this code // executes before the first paint, when

ÃÛÌÒapp

is not yet present. The // classes are added to so styling immediately reflects the current // toolbar state. The classes are removed after the toolbar completes // initialization. const classesToAdd = ['toolbar-loading', 'toolbar-anti-flicker']; if (toolbarState) { const { orientation, hasActiveTab, isFixed, activeTray, activeTabId, isOriented, userButtonMinWidth } = toolbarState; classesToAdd.push( orientation ? `toolbar-` + orientation + `` : 'toolbar-horizontal', ); if (hasActiveTab !== false) { classesToAdd.push('toolbar-tray-open'); } if (isFixed) { classesToAdd.push('toolbar-fixed'); } if (isOriented) { classesToAdd.push('toolbar-oriented'); } if (activeTray) { // These styles are added so the active tab/tray styles are present // immediately instead of "flickering" on as the toolbar initializes. In // instances where a tray is lazy loaded, these styles facilitate the // lazy loaded tray appearing gracefully and without reflow. const styleContent = ` .toolbar-loading #` + activeTabId + ` { background-image: linear-gradient(rgba(255, 255, 255, 0.25) 20%, transparent 200%); } .toolbar-loading #` + activeTabId + `-tray { display: block; box-shadow: -1px 0 5px 2px rgb(0 0 0 / 33%); border-right: 1px solid #aaa; background-color: #f5f5f5; z-index: 0; } .toolbar-loading.toolbar-vertical.toolbar-tray-open #` + activeTabId + `-tray { width: 15rem; height: 100vh; } .toolbar-loading.toolbar-horizontal :not(#` + activeTray + `) > .toolbar-lining {opacity: 0}`; const style = document.createElement('style'); style.textContent = styleContent; style.setAttribute('data-toolbar-anti-flicker-loading', true); document.querySelector('head').appendChild(style); if (userButtonMinWidth) { const userButtonStyle = document.createElement('style'); userButtonStyle.textContent = `#toolbar-item-user {min-width: ` + userButtonMinWidth +`px;}` document.querySelector('head').appendChild(userButtonStyle); } } } document.querySelector('html').classList.add(...classesToAdd); })(); Tom Betts | ÃÛÌÒapp

ÃÛÌÒapp

Skip to main content

Mr. Tom Betts

Professor
Business

Biography

Professor Betts has a passion for teaching and working with young people so he moved from working in the business sector and joined ÃÛÌÒapp's staff full-time in 2010. But he could not give professional practice up fully, so still operates his own marketing and business consulting firm that brings strategy development, marketing planning, research expertise, and consumer-based decision making to a variety of business and nonprofit clients.

He is a collaborative leader who combines strong analytic skills with a creative mind to develop consumer-driven strategies and compelling marketing messages. He has a variety of marketing, leadership, sales, and business management experience over his 25 years in business. Before coming to ÃÛÌÒapp he was Vice President of Marketing at Zondervan, an international leader in Christian communications (owned by HarperCollins/NewsCorp). During his 13 years at Zondervan, Tom lead multiple departments that handled strategic planning, research, market analysis, promotion planning, direct marketing, consumer databases, internet/web marketing, product development, trade show management, retailer relationships, and product category captain teams for Borders/Walden, Wal-Mart, and others. His work has been recognized with several industry awards.

As a volunteer, Tom has spent countless hours coaching sports and teaching youth classes. He enjoys fishing, hunting, music, computers, and playing sports.

As a volunteer, Tom has spent countless hours coaching sports and teaching youth classes. He enjoys fishing, hunting, music, computers, and playing sports.

Education

  • MBA (with honors) in Marketing-General Business, Western Michigan University (1995)
  • BBA in Business-Marketing, University of Michigan School of Business (1985)

Professional Experience

  • Owner - Betts Marketing and Business Consulting
  • Vice President of Marketing - Consumer Relationships & Research at Zondervan
  • Sr. Director of Strategic Marketing - Zondervan
  • Marketing Director - Direct Marketing and Partnerships at Zondervan
  • Marketing Director – Research, Operations & Database at Zondervan
  • Marketing Manager- Faith Alive Christian Resources
  • Business Manager - InterVarsity Press
  • Youth Director - Suburban Bible Church in Highland, IN
  • Account Manager - Financial Systems at NCR Corporation

For more information, go to

Research

Market Research. Conducted primary survey research with Reformed Benefits Association’s plan participants and on the employee benefits marketplace to develop a marketing strategy. Summer 2015.

Advanced research on Common Grace and Price Discrimination with Dr. Jill Risner and Professor Robert Eames. 2014.

Branding Research. Working with ÃÛÌÒapp’s branding team to do research from a variety of stakeholders on changes to the ÃÛÌÒapp brand and its execution in the market. 2014-15.

Student Enrollment Research. Working with ÃÛÌÒapp’s enrollment team to analyze results of the Choice Survey and other student decision surveys. Recommended changes for future surveys. 2014.

2012 Consumer Annual for the Christian Book and Bible Markets: Demographics & Buying Behaviors. Worked with consumer buyers panel data (owned by Bowker/The Nielsen Company) to create an updated look at the industry and trends affecting it. 2012-2014.

Awards

  • Effie Award for marketing The Bible Experience (honor the most significant achievements in the business of marketing communications: ideas that work), 2008
  • Audie Awards (2) for The Bible Experience (including 2007 Audiobook of the Year), 2008
  • Marketing Sherpa Silver Mouse Award (Best Email Newsletter for Marketing Purposes), 2007
  • Trailblazer Award for Marketing Organization of the Year from the American Marketing Association—West Michigan,1996
  • Member of Christian Booksellers Association Research and Point of Sales Tracking Committee, 2002-2008
  • Steering Committee Member of Book Industry Study Group's Product Coding and Research, 2006-2008.
  • Convention Director for the National Pastors Convention, 2007-2008.
  • Christian Booksellers Association Convention and Bible Steering Committees, 2006-2008.

Research and Scholarship

Study of the Trends in Book Publishing & Broader Society

Portrait photo of Tom Betts

Contact Me

616-526-6480
261-J School of Business

Loading...