Style makes sentences sound either pleasing or awkward, clear or confusing. After the list of basic style tips, we talk in depth about five stylistic elements: active/passive voice, wordiness, formality, inclusive language, and word choice.

Basic style advice

The following is a list of basic style advice. These principles can improve even professional writing. The extended list was compiled by the RC staff.

In general, prefer the following to other options:

• Use strong and specific verbs.
• Prefer active voice to passive.
• Structure sentences so that they move from old to new information—with climactic emphasis.
• Choose a level of formality appropriate for the genre.
• Observe disciplinary and generic conventions—unless you have good reason to do otherwise.
• Avoid the “little qualifiers,” e.g., “a bit,” “rather,” “quite,” “very.”
• Avoid nominalizations (a word that is normally not a noun, being used as a noun).
• Prefer .
• Prefer inclusive language.
• Vary .
• Word choices: do you actually know what this word means and is it the best possible choice?

In addition, you can continue working on style in the Rhetoric Center, and you can use created by The Writing Center, University of North Carolina at Chapel Hill. The sections titled “Verb trouble,” and “Ostentatious erudition” are especially helpful.

Example

Listen for an examination of the style-conscious passage below.

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Active and passive voice

Understanding the active and passive voices will improve your writing. Sometimes a professor may explicitly ask for one of the two voices; other times just knowing the advantages of both will allow you to create more interesting sentences.

Active voice is when the subject (or actor) performs the action (the verb). Passive is when the subject is acted upon. If you’re having trouble finding the subject, use .

It may help to see the same sentence in both active voice and passive.

• Active: Johnny climbed the mountain.
• Passive: The mountain was climbed by Johnny.

Active voice makes sentences lively and concise. For these reasons, most academic environments prefer the active voice. However, contrary to the opinion of many high school English courses, passive voice isn’t “bad,” you just have to know when and how to use it.

As a rule of thumb, if you can add “by a purple dinosaur” (or another “by phrase”) to the end of the sentence and it still makes sense, it’s most likely passive voice.

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Passive voice is useful when you don’t care who or what took the action. For example, in the passive sentence about the mountain, we can write “The mountain was climbed.” This sentence remains passive, but leaves off the subject/actor (Johnny). But knowing who climbed the mountain is essential to the story of that sentence, so passive voice ruins the sentence.

But leaving off the subject can be necessary in scientific fields, because what matters to the sciences is what happens, not who did it. For example, a scientific report might say that “Ten mg of magnesium was added to the substrate.” Here it really doesn’t matter who added the magnesium.

Use by The Writing Center, University of North Carolina at Chapel Hill as an additional resource on active and passive voice.

Avoiding wordiness

Avoiding wordiness is important to good writing because it ensures clarity, and it makes a piece of writing easier to read. Sometimes, on the sentence level, we use too many words; eliminating unnecessary words will improve most writing.

Though they can be easily confused, wordiness and length are separate issues. You can have a concise fifty-page paper. Simultaneously, you can have a wordy five-page paper.

by Judith Kilborn (The Write Place, St. Cloud State University) provides a few ways to reduce wordiness. Pay attention to the bolded sentences; these are the principles for removing wordiness. If you’re in a rush, here a few principles summarized:

• Omit unnecessary modifiers. There is no need to say “red strawberry” since strawberries are red. Therefore, you can omit “red.”
• Omit filler words (it is, there are, since the beginning of time).
• Use active voice; it tends to be more concise.
• Prefer one-word modifiers to prepositional phrases (see article for details).
• Sometimes every word is necessary but the sentence is visually straining. In these cases, break the sentence into multiple sentences.

Example

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Multiple principles have been applied to decrease wordiness. “So” was removed because it was an unnecessary modifier and it did not change the sentence by modifying “many.” The sentence was made active to reduce wording and for stylistic purposes.

Formality

Our audience and occasion dictates our formality. When we text our friends, we use a different tone, vocabulary, and style than we do when we write a formal research paper for a teacher. When we talk to a friend at her grandmother’s funeral, we use a different style than we do when joking at a restaurant.

Formality is a spectrum, so there is no “this is formal” and “this is not formal.” Instead of a dogmatic formula, you should consider the degree of formality that you create when writing.

In academic settings there is little disadvantage when preferring formality to informality. When your audience calls for a more formal writing style, here is a list of principles you should tend to prefer to alternatives:

• Avoid slang.
• Don’t refer to the paper as a paper (i.e., do not acknowledge in the paper that you are writing a paper).
• Avoid writing in the first person (“I”).
• Avoid personal stories or anecdotes.
• Avoid contractions.

There is nothing inherently wrong with any of the choices we recommended avoiding. However, certain audiences consider them informal. And, at the end of the day, what your audience considers formal or informal is how that audience will judge your level of formality.

Resources related to formality

• : A resource about when to and when not to use the first-person pronoun “I.”
• : Examples of three different levels of formality applied to the same passage.
• : Click on the link “Academic Voice” and scroll down to the “Formal vs Informal” section. It’s a list of helpful tips on how to write more formally. The rest of the document is geared towards writing in a formal, academic voice; this may prove helpful as well.
• : a live class going over things to avoid when writing to a professional or academic audience.

Inclusive language

Our language affects our communities. Because of the power of language, The Rhetoric Center remains committed to using and encouraging inclusive language.

This commitment includes all language that may be offensive to any members within or outside of the ����app community.

In particular, writers should be aware of language that may be offensive (or exclusive) to members of a specific gender, race, ethnicity, disability, or sexual orientation.

For a resource on writing with a inclusive focus, see ����app's Editorial Style Guide.

The alternative, exclusive language, has the ability to neglect, demean, offend, and dishonor people. These negative effects deserve condemnation.

For further investigation into inclusive language, use The examples are particularly helpful because they demonstrate the simplicity of inclusive language.

Word choice

Experienced writers carefully choose their words. They think about the meaning of the words, how they use words, and even how words sound.

“The difference between the almost right word and the right word is really a large matter—it's the difference between the lightning bug and the lightning.” -Mark Twain

General advice

In general, follow the advice below:

• Only use a word if you’re sure of what it means.
• Don’t use words just because they are bigger. Read the section near the bottom of the page, from The Writing Center, University of North Carolina at Chapel Hill.
• Instead, use words that are precise. Precise words create better imagery.
• Avoid vague words, unless you specifically want to indicate a sense of vagueness.
• Make sure you’re using Don’t use the noun form when you're supposed to use the verb form, or the other way around.
• Avoid jargon. Instead of saying “to validate the premise set in advance by the committee,” the phrase “Town Hall approved our proposition” works just fine and loses no meaning.
• Avoid
• Avoid .
• Avoid nominalizations (a word that is normally not a noun, being used as a noun).

Resources related to word choice

• : a tool for finding similar words. Use this wisely and sparingly. Don’t just settle on the biggest and fanciest word; demand the most accurate word.
• : a general resource for word choice.
• : a list of tips for improving word choice.
• : An analysis of how Donald Trump and Russell Brand use words differently.

Mistakes in word usage

Some words are commonly used in improper ways. As a writer, using a word incorrectly takes away from you credibility. Here is a list of words that are commonly used incorrectly, along with the correct usage of the word.

Affect vs effect

Affect means to influence or act upon. Effect means result. In general, affect is used as a verb and effect as a noun. However, .

Lay vs lie

You lie down. You lay something down.

Example 1: I am going to lie down.

Example 2: I’ll lay down the remote when you promise not to pick it up.

If you’re still confused, remember this: lay is a transitive verb. This means that it must have an object. Lie doesn’t need an object.

There, their, and they’re

There refers to a place (i.e. “over there.”) Their is a possessive pronoun, like my or your (i.e. “Their car is new.”) They’re means “they are.”

Who vs whom

Who is used as a subject, and whom as an object. Sometimes in speech or informal writing, “who” is accepted for both uses.

Example 1: Who is Maya going to marry?

Example 2: Maya is married to whom?

For further questions about usage, we recommend .

Sound

Consider how words sound. Some words simply sound ugly, and others, appealing. Choose words whose sound matches your message.

The words “sexy” and “pulchritudinous” are both adjectives that refer to physical beauty, however “pulchritudinous” isn’t a pleasant sounding word. It’s actually the opposite, a beastly sounding word. Words that refer to beauty shouldn’t sound so hideous. Sexy, on the other hand, sounds, well, sexy.

There are uses for certain ugly sounding words. The word “putrid,” most people would agree, doesn’t sound or look pleasing. This fits the word’s definition: “decomposed and foul smelling.” Therefore, when you’re using this word, the word has the same effect as its definition, unlike the example above.

And beautiful words come in handy. The words “green” and “pleasant” swell the rich tones in the phrase “England’s green and pleasant land” (“Jerusalem,” William Blake). “Green” and “pleasant” resonate (another fine word) with the “E” in England and the “an” in England and in “land.”

Richard Brody, long time journalist and film critic for The New Yorker, demonstrates careful use of the sound of words in his article In Brody’s first paragraph alone, he uses words strategically paired together for alliteration and accurateness: “retroactive recognition,” “cultural counterparts,” and “personal pantheon.”

Remember to consider how words sound.

Resources Related to the Sounds of Words

• : Assonance, alliteration, and onomatopoeia. No, this resource isn’t just for poets.
• : these seven writing style lessons will anyone improve their style. Tips two and three relate to the sounds of words.
• : seven sound techniques.